top of page
mimicmindslogo white trans.png

Coca‑Cola brings ‘Talk to Santa’—an AI‑driven festive campaign—to outdoor audiences

Mimic Productions partnered with The Coca-Cola Company to create a photoreal 3D Digital Twin of the iconic Haddon Sundblom Santa. This digital double was the centerpiece of an interactive AI-driven campaign at London's Piccadilly Lights, bringing the legendary character to life for real-time audience engagement.

Watch Campaign Video
Work with us

PROJECT DETAILS

Release:

December 10, 2024

Seasonal (to Dec 25)


Location:

Piccadilly Lights, London


Client:

The Coca-Cola Company


Partners:

Accenture · OpenAI · Microsoft · Leonardo.Ai · Universal Music Group


Categories:

AI · 3D · DOOH · Character

Overview

Coca-Cola’s holiday activation invited passersby to scan a QR code, speak with Santa via AI, and see their memories transformed into personalized virtual snow globes on the UK’s largest advertising canvas.

Using Ocean Outdoor’s immersive DeepScreen® technology, the experience combined 3D character craft with real-time AI to deliver joyful, shareable moments from 3–6pm daily up to Christmas Day.

Campaign Experience

Immersive 3D snow globes alternating on the large-format screen with swirling snow, glossy reflections, and ice-frame transitions.


QR-powered AI dialogue with Santa generating personalized snow-globe scenes from audience memories.


Nostalgic Sundblom art direction elevated through photoreal 3D craft for a 15-metre presence.

Mimic's 
Contribution

3D Digital Twin — Sundblom Santa

High-fidelity reconstruction faithful to Haddon Sundblom’s original illustrations, optimized for giant DOOH scale and realistic light behavior.


Lookdev, Groom & Render

Photoreal skin, fur, and cloth shading with precision grooming; robust render settings to hold detail under harsh outdoor luminance.


AI & Realtime Pipeline Support

Asset packaging and data handoff for AI-assisted content generation and live personalization within the DeepScreen® stack.

Watch & Behind-the-Scenes

Credits

Client: The Coca-Cola Company


Creative Partner: Accenture


Technology Partners:

  • OpenAI

  • Microsoft

  • Leonardo.Ai

  • Universal Music Group

Mimic Role:

  • 3D Digital Twin: Sundblom Santa

  • Character Lookdev & Groom

  • Photoreal Lighting & Render for DOOH

  • AI/Realtime Integration Support

Platform:

  • Ocean Outdoor – DeepScreen®

  • Piccadilly Lights, London

“We don’t make dreams come true. We make them real.”

If we can bring a legend from the archives into the world of AI, we can certainly elevate your brand story. Let’s create the next iconic moment—together.

bottom of page